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The word invicta is actually Latin for the word "invincible, " which is a good way to describe the watch company since its founding in 1837 in Switzerland. Over the years, the company has regrouped and retooled so it can continue to bring its customers quality Swiss watches at an affordable price. The result is a stunning line of Invicta watches for men and women who appreciate a well-made, classic timepiece.

Men's Collection

Invicta's collection of watches for men leans heavily toward a nautical style. Their names alone connote the sea: Leviathan, Ocean Reef, Pro Diver, Russian Diver and Sea Spider, to name a few. But even within one line of watches are a host of different choices, faces, dials, silhouettes and bands. In fact, one watch line, the Lupah, is available in 196,560 optional variations.

Start at the high end with the Subaqua Noma III Swiss automatic chronograph diamond watch. This magnificent timepiece starts with a round 18 karat gold-plated stainless steel case with a unidirectional ratcheting bezel, surrounded by 42 round, single-cut diamonds. The grey mother-of-pearl dial has three subdials - an hour counter above 6:00, a second counter at 9:00 and a minute counter just underneath 12:00. The date window is at 3:00. A tachymeter encircles the outer dial, which lets you calculate speed over a fixed distance. The gold-tone bracelet features polished outer links and textured inner links for a rich combination.

The watch is water resistant to 500 meters. It comes with a limited one-year warranty. Total diamond weight is approximately 3.36ct.

Another high-end watch is the Reserve Men's Pro Diver Swiss automatic lefty meteorite 18 karat gold-plated stainless watch. Lefty means the crown is on the left side of the case for those who are left-handed. The round 18karat gold-plated, stainless steel case has an 18 karat gold-plated stepped bezel. The genuine round, black meteorite dial features Arabic numerals at 10-minute intervals. It has luminous Tritnite diamond shaped index markers at 3:00, 6:00 and 9:00 and Tritnite Arabic numbers at the other positions. Want to see what is powering this beautiful watch? Check out the round opening above 6:00 to see the Swiss Sellita SW200 automatic movement below. Adding to the contrast between the black dial and the 18 karat gold-plated case is a 9-inch, section-5d663168a902e (on front page) 316L stainless steel bracelet made of 18 karat gold-plated outer links and black inner links. The bracelet tapers to 24mm at the deployant clasp.

The watch is water resistant to 500 meters and comes with a limited five-year warranty.
Want a watch that is more for athletics than the office? Consider the Lupah Revolution, a limited edition Swiss-made automatic chronograph watch with a leather strap. It features the first-ever Sellita SW 500 automatic chronograph movement. Only 2,300 of these watches were made, each one bearing its limited edition number on the back of the case.

The watch's rounded rectangular gunmetal stainless steel case is 22.5mm thick, including the lugs. Its special exhibition back lets you see the Swiss Sellita SW 500 automatic chronograph movement in action. The black metal face contrasts with the luminous Tritnite hands and the three iridescent mother-of-pearl subdials: a minute subdial under 12:00, an hour subdial above 6:00 and a second subdial at 9:00 complete it. An 8¾-inch black leather strap is secured with a buckle. The same watch is available in black with a rose tone case.

Water resistant to 100 meters, the watch comes with a limited one-year warranty.

Women's Watches

On the high end of the spectrum for women is the Subaqua Noma III Swiss quartz diamond watch with a black leather strap. This watch builds around a stainless steel case, plated in shimmering silver-tone, with a unidirectional ratcheting bezel that is set with 36 round, full-cut diamonds. The white mother-of-pearl dial is surrounded by a tachymeter scale. On the face are three sub-dials near 2:00, 6:00 and 10:00. The date window is near 4:00. Attaching the timepiece to your wrist is a black, crocodile-like embossed strap and a silver buckle.

The watch is water resistant to 500 meters and comes with a one-year limited warranty. Total diamond weight is approximately 2.88ct.

The new Lupah Revolution model comes in some dazzling color combinations for women, such as the pink and white Swiss chronograph watch with a leather strap. The rose-tone 316L stainless steel case has a domed crystal that magnifies the pink sunray dial and the raised diamond accented index markers. You will find raised Arabic numerals with diamond accents at 6:00 and 12:00, and pink hour, minute and subdials. A date window appears near 4:00. In contrast to the rose-tone and pink is a rich, white leather strap, measuring 8½ inches by 22 mm.

This watch is water resistant to100 meters and comes with a one-year limited warranty. Man or woman, athlete or office worker, dress up or dress down, there is bound to be an Invicta watch that matches your style and your penchant for quality.

Eric Bauer is a freelance writer who writes about fashion apparel and brands such as .
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